15, 16 & 17
MARCH 2026

Meat-You-Halfway

15/01/2024

More with less meat

With a maximum of 50% meat and at least 50% vegetables with a seaweed mix as an important ingredient, Meat-You-Halfway is a healthy and sustainable alternative to meat. The idea of hybrid is not new and many are enthusiastic about the benefits. However, creating a good hybrid product proved difficult in practice. Many previous attempts have failed. With the Meat-You-Halfway brand, we now offer products that can be compared to 100% meat in terms of taste, texture, juiciness and preparation method. MYHW products therefore behave like 'normal' meat.

Meat-You-Halfway products offer significant benefits for people and the climate.
50% more vegetables translates into healthier nutritional values. High in fiber, vitamins and minerals, low in salt, fat and calories results in a Nutri-ScoreA. In addition, the seaweeds ensure good natural binding, so the use of binding agents is nil.
Eating 50% less meat for less CO2 emissions, use of agricultural land and consumption of freshwater. More and more studies indicate that a small reduction in meat consumption already has a major impact on the climate.


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