This is not ice cream !!!

Indeed, this is not just another tub of ice cream, but the world’s first frozen scoopable cheesecake in a tub,  using up to 40% cream cheese and available in three different flavours.

Made with the smootiest, silkiest cheesecake and swirled with intensely indulgent sauces and crunchy textures, Freezecakes brings the humble cheesecake into the 21st century by disrupting the dessert category completely.

The innovation lies in the ability to enjoy the delicious taste of cheesecake daily without being tied to special occasions. Freezecakes e.g. opens up the opportunity to dig in to your favourite dessert mid- week, on the sofa, watching television. It also has a 12 month shelf life, so you can have a few spoons and place in back in the freezer for next time, preventing waste.

Freezecakes sits in the frozen dessert category, which is generally a category in decline, with an older demographic shopping the category and the majority or sales coming at seasonal peaks through the year. It also lacks innovation and newness, so Freezecakes is here to inject life to an important sector that we believe has huge potential.

With flavors like Lemon & Raspberry, Butterscotch & Caramel, and Double Chocolate, Freezecakes provides a range of options. To ensure the ultimate taste experience, it is recommended to take the tub out of the freezer about 10 minutes before consumption.

In summary, Freezecakes is not only a delicious product but also a smart move to refresh and adapt the frozen dessert category to contemporary eating habits. For the development of these products, Galana (a part of the Mademoiselle Desserts Group) has entered into a partnership with the English start-up Pleese.