15, 16 & 17
MARCH 2026

SOBR DRINKS

SOBR is here to revolutionize your glass with a swig of non-alcoholic creativity. Our mission? Crafting daring non-alcoholic aperitifs that leave you with a clear head instead of a hangover. We blend natural herbal infusions with a bold brewing process and top it off with Lion’s Mane, a natural adaptogen that protects your brain. Thirsty yet? meet us at TAVOLA 2024! Milan and Simon, the SOBR founders, met each other in their first year as bio-engineering students. They discovered the science behind beloved brews by day and embraced the student art of sampling them by night. Transitioning from campus life to the professional grind, alcohol lost its seat in their lives. That's when they hit a sobering truth: non-drinkers were often relegated to the uninspired realm of overly sweet mocktails. Driven by a craving for complex and bold flavours, the duo got to work. Recognizing fermentation as the secret behind the layered taste of many alcoholic drinks, they figured creating a non-alcoholic fermentation process was the magic solution. Old textbooks were dusted off and their kitchens transformed into a fermentation lab. With some advice from the university of Ghent and Antwerp, SOBR emerged from this mad scene —a non-alcoholic beacon with all the layered richness of its alcoholic cousins. And just like that, a new breed of grown-up drink was born.

Product group
Delicatessen products and specialties, Drinks, Regional / local products
Brand
SOBR
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Website & Catalog
Product group
Delicatessen products and specialties, Drinks, Regional / local products
Photos
Discover a selection of new products at Tavola 2024
Brand
SOBR





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