REO Veiling is a cooperative growers' association with 750 active growers who comply with GlobalG.A.P. and the current food safety systems in Europe. Together, they grow 220 million kg of fruit and vegetables for the fresh market every year. The REO Veiling controls the supplied quality products and commercialises them through various sales systems and an optimal service. Belgian controlled fruit and vegetables linked to controlled cultivation have a name: Flandria, Tomabel or Fine Fleur. The REO Veiling markets its 70 varieties of fruit and vegetables under these three quality labels quickly and efficiently. This means that the auctioned fruit and vegetables can be in the shops just one day after harvesting.